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analytics-tracking

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Set up, audit, and improve analytics tracking to measure marketing and product decisions.

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Summary

Set up, audit, and improve analytics tracking to measure marketing and product decisions.

  • Provides a tracking plan framework with event naming conventions, essential event libraries by business type, and property standards to ensure consistent, decision-driven measurement
  • Covers GA4 implementation, Google Tag Manager setup with data layer patterns, and UTM parameter strategy for campaign attribution
  • Includes debugging and validation tools, common issue troubleshooting, and privacy/compliance considerations for consent and PII protection
  • Integrates with GA4, Mixpanel, Amplitude, PostHog, and Segment; works with product marketing context if available to inform tracking decisions

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