launch-strategy

Structured framework for planning product launches, feature announcements, and go-to-market strategies.

• Organizes launches across five phases (internal, alpha, beta, early access, full) with specific actions and goals for each stage
• Uses the ORB framework to balance owned channels (email, blog, community), rented channels (social, app stores), and borrowed channels (guest posts, influencers, partnerships)
• Includes dedicated Product Hunt strategy with pre-launch preparation, launch-day tactics, and post-launch conversion guidance
• Provides launch checklist covering pre-launch setup, launch-day coordination, and post-launch user education and retention
• Emphasizes treating launches as ongoing moments rather than one-time events, with guidance on spacing feature announcements and maintaining momentum