paid-ads

Strategy, optimization, and execution for paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms.

• Covers campaign structure, audience targeting, bidding strategies, and creative best practices across five major ad platforms with platform-specific strengths and use cases
• Includes funnel-based retargeting strategies, segmentation by stage, and exclusion rules to prevent wasted spend on existing customers
• Provides optimization frameworks for high CPA, low CTR, and high CPM scenarios, plus weekly reporting metrics and attribution considerations
• Offers naming conventions, budget allocation guidance for testing vs. scaling phases, and pre-launch checklists to ensure proper conversion tracking and setup