pricing-strategy

Expert guidance for designing SaaS pricing that captures value and aligns with customer willingness to pay.

• Covers three core pricing axes: packaging (tier features), pricing metric (what you charge for), and price points, with frameworks for value-based pricing between alternatives and perceived value
• Includes common value metrics (per user, per usage, flat fee, per transaction) with guidance on choosing metrics that scale with customer value
• Provides tier structure templates, pricing research methods (Van Westendorp, MaxDiff), and signals for when to raise prices
• Offers pricing page best practices, psychology principles (anchoring, charm pricing), and a pre-launch checklist