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product-marketing-context

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Establish foundational product positioning and audience context that other marketing skills reference.

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Summary

Establish foundational product positioning and audience context that other marketing skills reference.

  • Captures product overview, target audience, personas, problems, competitive landscape, differentiation, objections, and brand voice in a single .agents/product-marketing-context.md document
  • Offers two setup paths: auto-draft from your codebase (README, landing pages, marketing copy) for faster iteration, or conversational walkthrough for custom input
  • Emphasizes capturing verbatim customer language and exact phrases over polished descriptions to ensure resonant messaging
  • Designed to be referenced by other marketing skills, eliminating repetition across multiple marketing tasks and projects

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