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referral-program

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Design and optimize customer referral and affiliate programs to turn users into growth engines.

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Summary

Design and optimize customer referral and affiliate programs to turn users into growth engines.

  • Covers both customer referral programs (existing users recommending to networks) and affiliate programs (ongoing commission relationships with creators and partners)
  • Provides step-by-step referral loop design: trigger moments, share mechanisms, incentive structures (single-sided, double-sided, tiered), and conversion optimization
  • Includes A/B testing frameworks, fraud prevention, and measurement metrics (referral rate, conversion rate, CAC comparison, LTV impact)
  • Offers email sequence templates, launch checklists, and integration guidance for tools like Rewardful, Mention Me, and Dub.co

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